Location Tracking
Lynkd identifies the geographic location of each click using IP-based geolocation. This data is displayed on an interactive map and in sortable tables that show clicks by country, region, and city.
Reading the Geo Report
The geographic report shows your top countries and cities ranked by click volume. Each entry shows the total clicks, percentage of total traffic, and a trend indicator comparing to the previous period.
Click on any country to drill down into regional and city-level data. This helps you understand not just which countries your audience is in, but which specific metro areas drive the most engagement.
Using Geo Data for Marketing Decisions
Geographic data is valuable for targeting paid campaigns, scheduling social media posts across time zones, and understanding whether your content resonates in specific markets. If you see unexpected traffic from a region you have not targeted, it could indicate an organic opportunity worth exploring.
For local businesses, geo reports show you exactly how far your reach extends. Compare QR code scan locations to your physical store locations to understand your draw radius.